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INTERNATIONAL FRANCHISE EXPO SOUTH MIAMI BEACH CONVENTION CENTER 3-Day EvEnt isa HugE succEss By m aspiring entrepreneurs to meet some of the world’s to us and said they want to open in their country,” said Chiefbeesket, a colorful, natural juice bar that opened its first sitein Seoul, South Korea, in 2011, and now wants to expand globallyattended the Expo. “A lot of people from around the world cameutzEiami, Florida, the International FranchiseAssociation Exposition January 11 – 13, 2013 was ahuge success; providing the perfect opportunity forancy Dn most exciting franchise companies. Executive Sunghoon Kevin Cho. T h e M i a m i B e a c h C o n v e n t i o n C e n t e r h e l d t h e New to Franchising is French Fry Heaven, which opened its F r a nc h i s e E x p o S out h , at te nde d b y more t h a n 1 4 0 first site 15 months ago in Jacksonville, offering regular and sweet f r a n c h i s e s , a l l o f w h o m w e r e a c t i v e l y s i g n i n g u p potato fries with 50 different sauces, flavored salts and seasonings. new franchisees and chatting with current franchisees. French Fry Heaven began franchising three months ago, starting There were also free seminars designed to help potential out with several options from food trucks to outdoor or indoor franchisees choose the right opportunities and guide them in kiosks and stores, said Justyna Cassata. “Franchise costs range making their business venture a success. from $114,000 to $224, 000,” she said. “The market is great here,” The show, which ran from Friday through Sunday at the Miami Cassata said. “And we are a snack concept, and the industry is not Beach Convention Center, drew more than 10,000 attendees — saturated at all.” Chief Executive Scott Nelowet said that French up from about 7,000 last year, said Tom Portesy, President and Fry Heaven has locations in Jacksonville and St. Augustine, and Chief Executive of MFV Exhibitions, producers of Franchise plans to open in New Jersey soon. It hopes eventually to have as Expo South. “We are on the heels of what I am convinced is a many as 20 locations in the Miami area. big comeback,” Portesy said, noting that more than half of the The Franchise Industry appeals to everyone from college franchisors on site are new to the exhibition. graduates, retirees, unemployed, corporate employees and 12Opportunity World • March/April 2013 www.OpportunityWorld.com


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