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no reason why owners should shy away from getting on the Most searches for new businesses start online. In fact, Web. Now, there are online solutions that focus on turning the according to other research by 1&1 Internet, more than half of complex technology into everyday language understood by the Americans (66%) use search engines such as Google or Bing to most novice of technical workers. In fact, many DIY packages are find new businesses in their area. Without a website, that 66% inclusive with tools and features that not only help you create a of consumers will be unaware of the business and the products professional website, but take the technical coding and work out or services provided. Re-directing a business’s budget plan to of the equation as many editing tools function similarly to that focus on online efforts will not only save money in the future, of a Word document. This makes writing and creating content is but provide the business with an additional avenue for sales. as quick and easy as typing a letter. Search Engine Optimization Letting consumers purchase online allows the business to (SEO) is another intimidating concept that is simplified and gather profits, even when the store is closed. Although money searchengineoptimization (seo) is another intimidating concept that is simplified and can be accomplished. can be accomplished as well as all integration of third-party can be tight at the beginning of any new business venture, the Web apps. These design packages walk you through the steps to return on investment for a website will continue to pay off as creating a professional and effective website. your business grows and succeeds. A business cannot be successful if it cannot be found. With the “i cannot afford it” 12% immense popularity of the Web and search engines like Google, Budget is always a factor for a small and new business. Spending the Internet should be the first location businesses look towards money on materials, staff and incidentals, the monetary investment to help drive sales and increase clientele. Web hosting companies can add up quickly. However, no matter how much money is devoted have developed DIY design solutions to make it easier and more to the newest or most efficient materials, a business cannot be comfortable for all business owners to create and manage a successful if no one can find it. Traditional marketing methods such professional website. as mailings, advertisements, and phone listings can all be leveraged though the creation of a business website. Kelly Meeneghan is Manager at 1&1 Internet, Inc. (www.1and1.com). www.OpportunityWorld.com Opportunity World • March/April 2013 17


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