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IN FOCUS PrEacH tHE BEacH Planet Beach’s Automated Spa Concept Helps International Franchise Capitalize on Growing Consumer Health and Wellness Demands BystEPHEnsMitH tspa services part of their regular personal wellnesshe day spa industry is a continually changing business.Rising customer demands have sparked significantincreases in revenue and spa visits as consumers make regimens. In fact, recent statistics released by the International Spa Association (ISPA) show spa industry growth from 2010 to 2011, with spa revenue increasing 4.5 percent and spa visits growing 4.1 percent. As a result, a vast majority of spas have made changes such as increasing treatment options, offering retail products, adding To help franchise owners transition existing spas to the new new spa programs and offering shorter treatment durations. This design, we are simultaneously launching a franchise financing recipe for success was pioneered by Planet Beach, as we were the program. The program will offer two financing options. The first first company to challenge the concept of the traditional day spa by option is for existing franchise owners to receive funds for the new offering high-quality automated spa services that are convenient design and to upgrade or add new equipment and technology. The and affordable. second option offers financing for new franchise locations, which I founded Planet Beach in 1996 as a tanning salon. In 2005, we will help the company expand quickly as interested owners will expanded beyond tanning options to keep up with consumer have an easier time receiving financing. demands and introduced Relax, Glow and Renew categories of Planet Beach has proven to be a smart business investment for service which led to the creation of the contempo spa concept. our franchisees as we offer customers what they want—a new, Now we are the leader in self-automated spa services with more convenient, affordable way to improve wellness and reduce stress. than 3.5 million customers and members worldwide. Our unique offering and new design have positioned the company Today we offer more than 20 push button automated spa services for continued success and we expect accelerated growth for the including massages, facials, hydration treatments, teeth whitening next few years and beyond. and red light therapy, as well as nutritional supplements and a The monthly membership model allows customers to easily skincare line. The automated spa is a unique spin on the traditional budget for spa services knowing the price they will pay for their day spa giving customers control and offering them unlimited monthly wellness needs. For Planet Beach franchise owners, the access to a full suite of spa services for a low monthly membership membership dues provide a recurring stream of revenue each fee. Consumers can achieve the same results they’d get at a day spa month to help reduce cash flow uncertainty, allowing for better for less expense and in less time. strategic planning. This year Planet Beach is poised to have significant growth. We have quickly become one of the hottest franchise concepts We are proud to announce the next steps in our development: a in the United States. Consumer trends continue to show that luxurious new spa design and financing options for current and users prefer Planet Beach’s affordable and convenient spa future franchise owners. These positive changes are aimed at services over traditional spa options, which has helped solidify helping us expand in markets worldwide. Planet Beach’s reputation as a smart investment and growing Our new spa design reflects Planet Beach’s evolution into the franchise opportunity. Many Planet Beach franchise owners full contempo spa concept. Going forward, customers will be are seeing same store sales increase over previous years with seeing our new look, which is elevated by a modern luxury feel. projections for 2013 on track for continued increases. To learn Within three years we expect 90 percent of franchises will adopt more about how to successfully own your own franchise, visit this new design. With relaxing images and sleek, sophisticated www.myplanetbeachfranchise.com. interiors, the new branding represents our unique spa concept with a little added edge. Stephen Smith is CEO & Founder of Planet Beach. 20Opportunity World • March/April 2013 www.OpportunityWorld.com


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