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Bedloo’s offices are tucked away in Co- Founder Todd Jones’ garage (they are looking for office space at this very moment) and that’s where we pulled Jones and C. Vincent Plummer (also VP of Business Development) away from their laptops for an exclusive interview. OW: What is a Bedloo? TJ: A Bedloo is a two-choice question that you present to your family, friends or to the world. Users vote to help you make your final decision. For businesses, it is a two- choice question that you present to customers, employees and vendors. OW: What was your career before Bedloo? TJ: Film and video Editor. CVP: Before Bedloo, I had a career in the music industry which is where I gained a lot of my social media chops. I also spent a fair amount of time in Education. OW: What excites you most about Bedloo? SAMPLE BEDLOOSfic on a daily basis exceed- TJ: I am most excited by the amazing fea- ing our goal of 100,000+ tures being developed. Bedloo can be used votes per day then I’ll feel by consumers while shopping. It can be we have arrived. used by Artists promoting their music, by Bloggers promoting their content, or by OW: As you know, thou- brands looking for feedback on their prod- sands of apps are ucts and services. Bedloo is great for released daily so what business but it’s not just for business. It’s makes Bedloo a surefire for everyone! winner in your eyes? CVP: The opportunity to provide simple T J : I t ’ s a d d i c t i n g . and less intrusive solution for businesses to Extremely addicting. Early gather consumer data is very exciting. The beta tests show that our product we’re building feels like a game average user stays on Bed- and is not as heavy handed as a survey. On loo for 19.3 minutes during the consumer side, it’s inspiring to build a each visit. In this A.D.D. platform and watch debates unfold around world we live in those are two-choice questions. Obviously, building great numbers. The excel- a product that people will use, understand, lent use of photos and and adapt to their lives is also a fulfilling videos make A/B Voting and rewarding challenge for us. much more interesting and fun. Plus we understand OW: When will you know that Bedloo the power of media and has become a major player in Social will have a strong injection Media? of Bedloo content into the CVP: I’ll know when we get to scale and social streams on a con- major strategic partnerships begin to form. stant basis. We have a large vision for the future and CVP: People struggle with implementing some of them will require decisions. They care about integration with existing companies and what their friends and fam- platforms. Currently we are fully integrated ily think. If we can provide with Facebook, Twitter, YouTube and a fun and simplified solu- Vimeo but that’s just the tip of the iceberg. tion for them during their TJ: Vince is right but also when Bedloo decision making process, continues to generate large amounts of traf- then we’re poised to suc- www.OpportunityWorld.com Opportunity World • January/February 2013 19


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