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ceed. As for businesses, just think “Gamifi- cation” for Market Research. OW: How do you think Bedloo will impact the Entertainment industry? CVP: Well, A/B comparisons for the enter- tainment and fashion industry are a no brainer. They constantly need content and our product provides all content genera- tors with an easy way to get the engagement they’re looking for from their viewers. Bedloo will also simplify the way that celebrities can communicate with their fans. TJ: Bedloo will be the best way for TV shows and celebrities to engage and ask questions to their fans. Rather than requir- ing their followers to vote in the comments feed, which can get confusing, Bedloo pro- vides a more efficient place to view and tally immediate voting results plus we pro- Co-Founders Todd Jones and C. Vincent Plummer having fun voting on Bedloos. vide user statistics that can help them entrepreneurs, Bedloo is a tool that allows important to have a co-founder with vision promote accurately to more responsive entrepreneurs to listen directly to their user and tenacity when times are tough. He has audiences. base so that they offer product or service a great mind for deconstruction and tin- their users want versus what they think kering, and his natural curiosity and OW: How will small business owners their users need. willingness to take risks creates lots of and entrepreneurs use Bedloo to their interesting opportunities.TJ: I’ll also add that Bedloo’s robust back advantage? end data collection on users will give busi- CVP: For small business owners, Bedloo is nesses a wealth of information about their OW: Although you are in Beta, people the non-obtrusive tool you can use to get customers. can join for free and start voting and feedback from your customer base. For creating Bedloos now. When is the OW: What makes the Bedloo team official launch of the App? special? CVP: We are shooting for late Spring 2013 TJ: We are a small team but we have huge as our Official launch but the site is fully management skills. Our ability to design functional now and people love it. The and develop a beautiful interface and Smartphone and Android Apps will be robust back-end quickly and efficiently ready when we officially launch. without needing a in- house development OW: After the launch, what are the team is a testament to our ability to inspire next major steps for Bedloo? and motivate our outsourced partners. CVP: Yes and once we close our current TJ: We’re going to keep pushing aggres- round of funding, then we’ll establish our sively into mobile on iOS and Android own in-house development team of pro- platforms. The more places Bedloo can be grammers as well as recruit a CEO and fill used the better traction we will get. We will a few more important spots. But at this time also focus more on monetizing the site by our ability to manage our outsourced part- creating revenue from Featured Bedloos, ners is what sets us apart. Category Sponsoring, and Strategic Adver- tising Partnerships with major brands and OW: What is great about your co- organizations.OW founder and how does it feel build this company with him? To contact Bedloo with comments TJ: Vincent has been a valuable asset with his knowledge of Networking, social net- or suggestions send an email to works, team management, and user feedback@bedloo.com. engagement. His ability to find the audi- ences and generate a conversation is extremely valuable in our mission to build For investment inquiries or a community and engage online. opportunities send an email to CVP: Todd has an unwavering sense of investors@bedloo.com. Bedloo’s iPhone app to be launched Spring 2013. self-confidence and ‘go-get-em-tiger’. It’s 20Opportunity World • January/February 2013 www.OpportunityWorld.com


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