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In Focus Ten MisconcepTions ToiMprove Mobile MarkeTing resulTs hotos.com by Franko'Hara P Mobile device marketing is an interactive channel designed to reach out to your clients and create communication with them. To helpgive you a clear idea of what to expect in the mobile marketing world and to help you lose the fear in creating a mobile campaign,here is a list of the most common misconceptions in mobile marketing. 1 4 to send messages, coupons, alerts, or any other piece ofdon’t buy phone listsBusinessesDatabases of Mobile Phone Numbers are notbought but created.Mobile Marketing is not the same as mobile advertising.It is a common mistake for people to confuse the two. Thedifference is really simple. Mobile advertising is like buying an ad in a magazine. Put into a more related context, it is similar information. Instead, in order to create the list, customers need to buying an ad banner for a mobile website. On the other hand, to signup andgive their consent to be part of your database. Also, mobile marketing is an interactive channel designed to reach out as a user, they should have the ability to decide when they don’t to your clients and create communication with them. This will want to receive any information. Customers are engaged with the establish a new unconventional way to communicate with clients, brand: They like you, and want to know more from you. 2 marketing. Let’s clear that up! Mobile marketing 5 thinking about how soon you can get one. This couldstartshouldown a website.Iyousite,mobileavehadon’tyouI don’t need a Mobile Site becauseIfbe detrimental to your brand, because users don’t want toostMMobile Marketing is not E-Mail Marketing.people think of SPAM when they hear the words: mobilesince they usually reach out and start a relationship with you. has nothing to do with spam. The first difference lies in the fact waste their time trying to navigate through sites that are not that you have to apply forit in order to receive it — also known optimized for mobile devices. They do not want to wait all day as opting-in. Most of the time, you will receive something in for your website to load while your competitors have a much exchange, like a coupon or other offers and not junk. faster and efficient mobile site. Nowadays, everyone is going 3 devices asa marketing channel to help your brand, you should definitely take advantage of this. This type ofexpensive.isMarketingMobileour customers will appreciate it if you do, too, and youYmobile.mobilehen you are usingWMobile Marketing Strategies aren’t different than anyother type of Marketing. should keep in mind that people don’t have a lot of time to see 6 marketing will not break your piggy bank. Compared your campaign and that the space to market is limited. The size to all other types of marketing, going mobile is much of your phone’s screen is not comparable to your computer’s cheaper and much more effective. The benefit of launching a screen. With this in mind, the information that you present has to mobile campaign is that it is always measurable, in terms of ROI, be more precise and direct to captivate your audience. and in the end, it is what all companies want. 60Opportunity World • September/October 2012 www.OpportunityWorld.com


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