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In Focus DIve InToBLue hA pooLSven Why the pool business can be a smart choice for profits and your future. A features. Some offices offer remodeling and backyard WHAT DRIVES CONSUMER DEMAND FOR POOLS?HaltHE• Many public clubs, gyms, and pools have unclean, unhealthytrusted name since 1954, Blue Haven has offices around thecountry sell, design, and build state-of-the-art residentialpools & spas with exclusive time- & money-saving additions such as fire pits, patios & decks, and outdoor kitchens. Vice environments. Worse, they are used by people with diseases, president Ed Bogel explains why a pool franchise can be an excellent illnesses, and open sores. choice for a solid business. • Swimming is one of the best forms of exercise because it thoroughly works many muscles yet it is gentle on joints. What kind of current demand is there for pools? • Water is therapeutic, providing a relaxing environment to Pools are popular as ever. Increasingly, homeowners view a pool as a relieve the day’s stress. necessary part of their lifestyle for health, entertainment, and recreation. EntErtainmEnt People want to enjoy a beautiful backyard, add value to their home, and • A pool entices children to stay home where parents can keep engage—privately and conveniently—in fun, healthy family activity and an eye on them. enjoy aquatic fitness and relaxing hydrotherapy. • When children stay at home and have friends over, parents can better evaluate their friends. Why choose pools, vs. typical food or retail franchises? • Family members interact more, building stronger relations. First, the cost for many national franchises is much higher than one for Blue Haven. Most typical franchises require a high cost for purchase, as well as a rEcrEation brick & mortar location and build out and operations overhead. It can take • Leisure travel has become burdensome, expensive, and years to recover your initial investment. even dangerous. • Local recreation facilities are more crowded and costly. They so, how is the pool business different? can also pose security concerns. Each project is built to suit the buyer, so overhead costs are easier to control. You order equipment only as needed for jobs sold; this means for each phase—vs. a jack-of-all-trades & master-of-none—helps ensure there is no major inventory tying up operating capital. Sales consultants the best possible final product. work on commission, so they only get paid when the project begins. In addition, yououtsource the majority of the labor to subcontractors—paying Are pools popular only in warm, sunbelt areas? them only when work is completed. Pools are sold everywhere—even in climates with short swim seasons. In fact, areas like the Northeast and Midwest are among the most lucrative; Why is no prior construction experience needed? despite the number of people wanting pools, competition is limited and Because we provide complete training, coupled with a proven support less sophisticated—especially when they have to go up against Blue system, our franchisees come from diverse backgrounds such as sales, Haven! banking, retail, hospitality, engineering, manufacturing, broadcasting, law enforcement, and corporate management. What makes the pool business so appealing? Above all, no construction expertise is needed since all work is Because the consumer demand is there. Residential pools make a lot of actually performed by expert subcontractors, and one of the few sense as people are staying in their homes longer and investing in them. employees on staff will be your superintendent who oversees the subs. Consumers realize that taking a family trip to an amusement park costs Best of all, this approach allows you to focus on your overall business thousands of dollars for one week of fun. Instead, they can invest in a operation, such as supervising sales and general administration. backyard entertainment center they can visit daily for years to come. This demand helps our franchisees thrive. It also says a lot that explain more about subs’ role in building the pools. despite a weak economy—with many business contracting—we are in There are multiple phases in building a pool: Excavation, steel, plumbing, expansion mode. electrical, gunite (concrete), tile & coping, decking, and plaster. Each requires specialized skill; rarely does a single individual have all or most To learn more, contact: of the experience needed for the entire project. Having skilled craftsmen Ed Bogel: 619.233.3522 ext. 10160 |ebogel@bluehaven.com 16Opportunity World • November/December 2012 www.OpportunityWorld.com


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