7-ELEVEN: GLOBAL BRAND, NEIGHBORHOOD FEEL 7-ELEVEN®, today the largest convenience retailer in the world, founded the retailing concept some 85 years ago. The industry began humbly enough on an ice dock when an employee began selling milk, eggs and bread in the evening and on Sunday afternoons. Customers embraced this early adaptation of the convenience store, eventually turning 7-Eleven into a globally recognized brandand the industry’stop-ranked franchisor. Today, 7-Eleven operates, franchises and licensesmore than 47,600 stores serving local communities around the world. The instantly recognizable brand sets the industry standards on a variety of fronts – famous products, unique franchising structure and innovative technologies, while still satisfying the specific needs of each community it serves. Fresh, Iconic, Powerful Few companies have mastered daily delivery Best known for its iconic products like service as well as 7-Eleven. The company’sWHAT ELSE DIDN’T YOU KNOW Slurpee®, Big Gulp®, Big Bite® hot dogs and Daily Delivery System allows stores to offerELEVEN?-ABOUT 7 Go-Go Taquitos®, 7-Eleven brings consumers •Fresh-brewed daily, 7-Eleven sells more fresh products and respond quickly to customer value-priced, high-quality beverages, food than 1 million cups of coffee a day. needs, ensuring that the items most in demand and groceries. Under the leadership of •7-Eleven guests sip almost 13 million are always in stock at every local 7-Eleven store. President and CEO Joe DePinto, 7-Eleven Slurpee® beverages each month. has expanded its fresh-made-daily food “The information that is available by just a offerings with a variety of sandwiches, than any other U.S. retailer. few keystrokes is unbelievable. These tools7-Eleven sells more fresh-grilled hot dogs• salads, fruit, breakfast and bakery items. To enable me to make better-educated decisions offer greater values on packaged food and lives within 1 mile of a 7-Eleven store. and to grow my business and profitability.”Approximately 25 percent of the U.S. population• drinks, the company developed7- Select®, - 7-Eleven franchisee Jaz Dhillon a full line of private-brand products, of “To show our respect for what our franchisees comparable or better quality With the click of a button, franchisees are able do day-in and day-out, we created this than national brands, but co-prosperity model. If our franchisees aren’t to manage their business. Payroll processing, at a lower price. successful, this company isn’t successful. That’s daily cash reports, taxes, monthly financial statements, daily and weekly inventory, sales the message that I want to send to all levels Each store’s product of our organization.” reports, for example, are available on one, selection is tailored to convenient automated system. - President and CEO Joe DePinto meet regional tastes, specific to location and customer base. The most To ensure profitability, 7-Eleven provides While 7-Eleven is both the largest company in the popular items sold in each store are constantly every franchisee with the necessary tools convenience industry and the largest franchise replenished, and stores can order a variety and equipment to increase gross profits. Both operation in the world, it still manages to of items that are local customer favorites. franchisee and franchisor have aligned focus maintain a friendly, neighborhood feel. Today, 7-Eleven introduces more than 2,500 on profitability, where the ultimate goal is new products each year. That’s quite a jump making sure the local business thrives. For “We’re creating an environment where each for a company that started out selling just a this model to work, 7-Eleven must constantly of our stores can make a connection with handful of items. reevaluate its technology and seek pioneering their neighborhood.” - Vice President and COO Darren Rebelez ways to increase profitability at store level. The 7-Eleven Way of Doing Business When 7-Eleven recognized an opportunity in Making Business Ownership the traditional franchising model, it created More Convenient Franchise.7-Eleven.com a new approach to business that continues The robust 7-Eleven back-office technology to win it accolades from top business and system gives franchisees convenient, one-touch entrepreneurial media. Unlike most franchise reporting and inventory management tools at systems, 7-Eleven does not require royalty their stores. Timely information is critical. With payments on top-line sales. Instead, royalties 7-Eleven’s proprietaryRetail Information System, are based on gross profit, appropriately sales of every item in each store are tracked in called theGross Profit Split. In this mutually real time. This technology allows franchisees to beneficial arrangement, 7-Eleven only receives customize product assortment to their customers’ payment whenthe store is profitable. buying preferences as quickly as overnight.
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