Page 14

OW_septoct2012

InternatIonal FranchIseexpo First time in New York draws record crowd. tfranchisors claimed they saw more foot traffic by noon Expositions, the show’s producers, ramped up their marketing,Fox. MFVCNNMoney.,WPIX-TVNew York Daily News, and,CNBC.com,WCBS-TV,FoxBusiness.com,Business News Daily,Wall Street Journal,Entrepreneur.com,leading up to the show. Attendance and coverage included:Business NetworkcomThe Streethis year’s IFE hosted more than 100 first time exhibitorsattracted by a change in location after 20 years inWashington, D.C. and spurred by the desire to expandin the New York metropolitan area. Many veteran IFE on the first day than they did over the course of the entire weekend efforts with street teams, billboards, street banners and media during last year’s event. buys with publications likeMoney,TIME andFortune to increase “The IFE was a huge success for us this year,” said John Twist, awareness of the new and improved IFE. Vice President of franchise and business development for Batteries The number of exhibitors was much larger than the sessions Plus. “We were able to connect with multiple candidates who own the past several years in Washington, D.C., and also included large cell phone stores, hardware stores and restaurants all looking for the franchisors such as Choice Hotels and 7-Eleven. In the wake of the next lucrative opportunity to invest in. For most people, the show recession, companies have had to emphasize their strong support was their first exposure to our brand and concept, and the reception networks, adaptable business models and lower licensing fees. was extremely positive. We walked away with some solid leads that In 2007, franchises represented 11 percent of businesses will most definitely translate into sales.” with paid employees across 295 industries for which data was Media interest in the show was at an all-time high too, as collected by the U.S. Census Bureau. They posted annual sales word about the IFE’s significance spread in the weeks and days of $1.3 trillion and employed 7.9 million workers. 14Opportunity World • September/October 2012 www.OpportunityWorld.com


OW_septoct2012
To see the actual publication please follow the link above