Page 18

OW_septoct2012

In Focus amerIcan DreamalIve anD Well ateDIblearrangements Pioneer in hand-sculpted, fresh-fruit arrangements sprouts from humble beginnings to help franchisees harvest a healthy slice of All-American apple pie. W around thede-1,100overunderithlocations openorv e l o p m e n t globe, Edible Arrangements is the undisputed leader in high quality, artistically-designed fresh fruit ar- rangements. Franchisees capitalize not only on the growing popularity of special-occasion gifts, but also on the trend toward healthy eating. The creation of brothers Tariq and Kamran Farid in 1999 as an inven- tive take on flower bouquets made of carefully sculpted fresh-fruit, Ed- ible Arrangements has grown from its humble beginnings to include loca- tions in the Canada, Puerto Rico, Sau- di Arabia, the United Arab Emirates, Kuwait, Qatar, Bahrain, Italy, Turkey, Hong Kong, Jordan, Oman, India and China as well as United States. “It truly is the ‘American dream,’” says Tariq, whose family emigrated to the United States from Pakistan when he was only 11. “Every time I founded by Tariq, Edible Arrangements is also able to offer its cus- think about it, I get a little emotional. I think about my grandparents, tomers and franchisees innovative products. The company recently who told us about the possibilities in America. I think about my parents introduced a mobile website designed to make it easier for customers and how hard they worked. This is the American Dream come true.” to locate stores, and to place and track orders from their smartphones. In 2011, the company opened 86 new stores, including ten lo- In addition, Edible Arrangements released two new custom apps cations internationally, and expects to open more than 100 new that allow franchisees to closely manage their stores from a smart domestic and international units in 2012. The company has also phone. Fransupport Mobile provides franchisees with the means achieved 11 consecutive years of comparative store sales increases. to monitor their locations direct from their iPhone, Android or In addition, Edible Arrangements has received numerous ac- other compatible smart phone. A second app, FranView®, allows colades, including: franchisees to communicate interactively with the franchise sup- port staff on marketing and operations-related subjects. F Ranking first in its category in Entrepreneur Magazine’s The company also operated a Berry Direct facility on the West annual “Franchise 500” for the past five years Coast abd in North Haven, CT, to provide franchisees with a F Placing in Entrepreneur’s top 40 of “Fastest Growing streamlined approach to ordering products and inventory items. Franchises” and “America’s Top Global Franchises” “We have the perfect product at the right time,” says Tariq. F W i n n i n g t h e I C S C ’ s 2 0 1 0 H o t R e t a i l e r Aw a r d “Around the world people are becoming more and more con- Ranking amongInc. Magazine’s top 5,000 fastest-grow- cerned about living and eating healthier. An important part of a ing privately held companies for seven consecutive years healthy lifestyle is fresh fruit, and we are the authority when it F Ranking ninth on Forbes’ “2011 Top Franchises to Start comes to fresh fruit.” for the Money” F Being named one ofInc.’s “10 Promising Franchises for 2011” More information about Edible Arrangements and Edible Arrange- ments franchise opportunities is available at 1-888-727-4258 or online Thanks to sister software company Netsolace, Inc., which was at www.eafranchise.com. 18Opportunity World • September/October 2012 www.OpportunityWorld.com


OW_septoct2012
To see the actual publication please follow the link above