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sandwiches and it’s that simple operating platform that sets us apart. In Focus WIngstop: theultImateIn chIckenWIngs! Over 500 Locations+ Focused, high-quality menuWith more than 8 straight years of same store sales increasesand over 500 locations nationwide, it’s obvious why Wingstop has W at an exceptional value, every day. consecutive years of positive sales increases, was named a Top 10only 8-10 employeessales are carryout, allowing+ Fun family concept that requires+ More than 75% of storeIt’s thanks to this focused menu, experienced executive teamslaw, crisp veggie sticks, creamy ranch, bleu cheese and honeymustard dressings and fresh-baked rolls.and dedicated franchise system that Wingstop has achieved eightingstop landed on the scene in 1994 withthe idea of serving the ultimate buffalo-style chicken wings and providing qualityproducts with a superior guest experiencebecome one of the fastest-growing franchises for both multi-unitand single-unit operators.Wingstop offers a highly craveable menu item in a franchise format The restaurant was an immediate hit, and in 1997 began offering Best Franchise Deal byQSR magazine, and has been voted ‘bestfor lower operational and franchises in response to the growing interest from entrepreneurs wings’ in markets across the country.that appeals to experienced restaurateurs and entrepreneurs with thedevelopment costs wanting to open their own location. Wingstop restaurants are designed to create a fun, comfortable Today the concept has over 515 restaurants open in 30+ states atmosphere for customers and ease of operations for thedrive and passion to own their own business. Wingstop keeps the sole and continues to add new stores across the U.S and internationally. franchisee. All stores are outfitted with 1930s -1940s, pre-jet With more than 8 straight years of same store sales increases, it’s engine aviation decor and are approximately 1,500 to 2,000 squarefocus on fresh, cooked-to-order wings, boneless strips and chicken obvious why Wingstop has become one of the fastest-growing feet. More than 75 percent of store sales are carryout, which allows sandwiches and it’s that simple operating platform that sets us apart. franchises for both multi-unit and single-unit operators. for lower operational and development costs, and only 8 – 10 Not only does Wingstop offer a highly craveable menu item in employees per store. a franchise format, but the concept keeps the sole focus on fresh, The rapidly expanding chain also set a franchise sales record cooked-to-order wings, boneless strips and chicken sandwiches, for the first half of 2012 – signing agreements to develop 101 new all sauced and tossed in one of 10 proprietary flavors, and it’s that restaurants. Wingstop plans to open 50+ stores in 2012, including simple operating platform that sets them apart. its first locations in Michigan and Seattle and new stores in “Our guests are avid wing fans, and they appreciate our developing markets Chicago, St. Louis, Memphis, Charleston dedication to quality,” says Charlie Morrison, Wingstop president and Phoenix. and CEO. “Our wings are always served piping hot, no heat lamps “This year is shaping up to be one for the record books,” or microwaves.” says Morrison. “In addition to the double digit sales increase, Even as Wingstop continues to expand, the brand holds true to we are also on track to set a franchise sales record. As we head its original concept, and fresh, made-to-order chicken products into the second half of the year, we are poised for continued remain the only center of the plate item on the menu. growth and that’s due in large part to our dedicated franchise “The popularity of chicken wings is bigger than ever,” added Brand Partners, top-notch crew members and hard working Morrison. “At a time when many concepts are scrambling to add corporate team.” chicken and wings to the menu, we have been perfecting the wing Wingstop was acquired in 2010 by affiliates of Roark Capital and fresh, made-to-order chicken for almost two decades – we are Group, an Atlanta-based private equity firm, and Troy Aikman, the Wing Experts.” three-time Super Bowl champion and Hall of Fame quarterback, Guests can choose from 10 wing flavors including Original Hot, has served as the chain’s national spokesman since 2003 and is a Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic member of the Wingstop Board of Directors. Parmesan, Hickory Smoked BBQ and Louisiana Rub. Homemade side dishes include Wingstop’s award winning fresh-cut seasoned For more information visitwingstop.com,wingstopfranchise.com fries, made from Idaho potatoes, baked beans, potato salad, cole orfacebook.com/Wingstop. www.OpportunityWorld.com Opportunity World • September/October 2012 19


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