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father. “He instilled in me a few basic things that I think were more than 50,000 soldiers who served. extraordinarily important in my life. He offered unconditional Amos has also worked with Michelle Obama and Joe Biden love to his family and was an excruciatingly honest man.” This in the Joining Forces effort, a program that recently pledged development took another significant step throughout Amos’ 80,000 jobs to returning veterans along with 5000 to wounded eight years of service with the Marines. “I still utilize the basic warriors. “These people are coming home looking for a job and tenants of leadership that were instilled in me during those position in society just like we did over 30 years ago and so it is a years—which were just terrific,” he said. privilege not only to remember that but to be in a position to help As a franchising executive, one of Amos’ major accomplish- them back into our culture,” he said. Amos emphasized that it is ments includes growing Mail Boxes Etc., currently The UPS important to keep in mind that there are 2.5 million Americans Store, to a level of 5500 units and $1.6 billion in system sales on active duty, many of whom will be without a job upon their re- as CEO. In 2001, he elected to sell MBE to UPS. “To me, it has turn. “There is no better candidate to put into business than the all been about relationships and leadership. That is kind of disciplined veteran who has the skills, character, integrity, and the heart of matter for life,” he said. Amos has now been at experience of leading people at a very young age that translates the helm of Tasti D-Lite for five years, and has expanded the well to almost any sector of the business community,” he said. frozen dessert chain to an international While Amos acknowledged that business level. After working as a CEO for the pre- No one has format franchising is a rather distinct, pe- grateful to have been able to maintain anything to give leadership and integrity as necessary to anyculiar way to conduct business, he pinned vious 18 years, he emphasized that he is viduals over the entirety of that span. unless they have board is really what is the requirement. Andbusiness situation. “Leadership across the- partnerships with some of the same indi achievements in franchising, he pointed earned it or and confidence in their contingents,” he said.credibility is about how leaders earn the trustWhile Amos is thankful for his many learned it. out that he always works to seek out future “Without question, people have high expec- opportunities. “I think it’s a healthy way to tations of leaders. Unfortunately, the heroic look at life,” he said. “I have been fortunate leadership leadership myth has been shattered and often enough to have gone through a number of in its place is cynicism.” He stressed that cred- things through the years, but I keep looking is privilege, ible leaders work to build the self-worth of in- In 2001, as Chairman of the International it’s responsibility, means to guide the level of their contribution.dividuals around them, using core values as a forward to what is going to happen next.” lead the organization through a number of it’s sacrifice, makes them feel pitiful or intimidated, sad or“Nobody wants to work for someone who Franchising Association, Amos worked to also inducted into the International Fran- and it’s heart. worthless,” he added. -Dedication to core values and cred complications resulting from 9/11. He was chise Hall of Fame last year. Despite these ibility are essential qualities for anyone accomplishments, Amos stated that he is most thankful to looking to lead. Nevertheless, Amos established the simple have been able to provide business opportunities for so many truth that in order to lead an individual must have some- individuals. “I have, over the last 30 years, been responsible for thing to give. “If one aspires to lead you better have some- over 10,000 franchisees,” he said. “So the greatest reward is to thing that you know or that you believe in that is translatable know that the majority of them are still in business today and in terms of providing to and for others,” he said. “And no one that it has had an impact on their families and communities. It has anything to give unless they have earned it or learned it. has created revenue, tax dollars and jobs.” Leadership is privilege, it’s responsibility, it’s sacrifice, and As a Vietnam veteran, Amos dealt with a great deal of adver- it’s heart.” In essence, Amos feels that in order to be a life- sity upon his return from war. “My brothers and sisters in the long leader, one must be a lifelong learner. “All teachers are military community came home to a nation that was largely leaders, and all leaders teach, and all leaders read, and all ungrateful,” he said. “They really turned their backs on the readers ultimately lead—because you are learning,” he said. veterans coming home. I don’t think it was intentional; they “It is a sacrificial effort in continuing to grow in every area just didn’t want to be reminded of the last eight years. We had of your life so that you can make net contributions to people to welcome ourselves home.” In response, Amos has dedi- who grant you the privilege of leading them.” cated his resources to ensuring that veterans receive proper While Amos may not have received a supportive welcome support. Working closely with Ross Perot, former Presiden- home after completing his service to America in Vietnam, he tial candidate, Amos worked to coordinate a Vietnam Veteran has surely provided great opportunities to many in business and Welcome Home Celebration in 2005, an event that honored welcomed veterans home with open arms and great support.F www.OpportunityWorld.com Opportunity World • September/October 2012 63


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