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An Enchanting Celebration: IFA Franchise Convention 2012 Orlando World Resort By Ben B. Swift Oi n f o r m a t i o n a l , a n d empowerment. After breakfast, he gave has touched and for effectively helpingits open ending meaning. I would liketo extend a congratulations and thankyou to Jim Amos for all of the people hepower and to others, and is always a hardact to follow. In addition, he turns peopleon to great reading, self discovery, andnce again, the IFA andit s sta f f delivered a nevent full of educational, motivational roundtables, discussions, away more than 500 free copies of his and motivating many individuals in the and general sessions from the industries’ books: Focus or Failure, Idiots Guide to franchising family. best of the best. With so much to do, Franchising, and The Story. see, and report on, the IFA Conference Jim’s message first touched me in Great OppOrtunitieS could have taken up a regular five-part 1998, after hearing a Marine’s personal With more than 2,600 domestic franchise series in Opportunity World Magazine for business testimony, which credited great concepts in existence, Opportunity World future issues to keep readers informed. I regret that I will only be able to scratch The IFA boasts over 1,000 franchisor the surface of what happened during members, more than 4,000 attendees, February 10-14th this year at the Marriott World Center. and 800 exhibitors and suppliers. Jim Amos opened with a prayer breakfast address for the ages. I cried twice. Both thinkers, philosophers, and theologians and its team are charged with covering a of our mothers are in their 80’s, and of the past for who he had become. Jim powerful force. The IFA boasts over 1,000 aging gracefully in Nashville while signed his first edition book to me at franchisor members, and more than 4,000 fighting Cancer and Alzheimer’s, and Jim a prayer breakfast 13 years ago in Las attendees and 800 exhibitors and suppliers unknowingly created a connection point Vegas. He wrote, “Ben, never let them staff all attended the show. Collectively, with a stranger. Jim never fails to humbly steal your dreams!” I found meaning in they represented thousands of brands that give the credit for his success to a higher that back then, as well as gracefulness in gathered to make the industry better. It 12Opportunity World • March-April 2012 www.OpportunityWorld.com


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