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was truly a blessing to share a snap shot into new and emerging brands and order audio and PowerPoint presentations into the history and growth of the IFA with continue to grow mature brands. Faces I of the entire convention to recap and past and future chairmen, and observe the had not seen in years continue to act as incorporate the overflow of information. board members working in collaboration contributing stable, positive suppliers and As many attendees of the convention with the IFA. Key note speeches were given members of the IFA. Whether meeting marked it as their 10th, 15th, or even 25th by Dave Novak of YUM Brands (KFC, a new friend from the Dwyer Group time in attendance, the conference has Taco Bell, Pizza Hut), Bill O’Reilly, and charged with the challenge of growing the surely stood the test of time and is sure a truly enchanting lunch was put on with brands this year by hundreds of units, or to be a useful resource for years into Guy Kawasaki. The power of franchising, the evidence of Old acquaintances and relationships are work, and the commitment to the industry good to find. Longevity is one of the richest was extraordinary. Before you stop reading and think what a puff piece to the industry blessings of the franchise community. this is, let me tell you that the convention was not a perfect event. I admittedly heard Mark Liston, President of Glass Doctor the future. We at Opportunity World the normal trade show grumbles from for the first time, we simply had a ball Magazine and Business Leader Media those suppliers and attendees who seem to hearing and learning about each other are so grateful to be a part of an industry go through the motions and would rather and each other’s businesses. that cares about its own, competitors be home with their families. I also heard and supplier partners alike. We are questions about the nominations process At the conference, we learned that grateful to be a part of an industry and political jockeying of the IFA and its Melanie Burgeron of Two Men and that is pulling for a better America and board as the same old thing. a Truck will become Chairwoman of maintaining a philosophy of sharing the IFA in a few years, and was named information and best practices. This type BuildinG relatiOnShipS Secretary Treasurer this year. This type of camaraderie makes the entire industry Old acquaintances and relationships of information and much more is available and its efficiency processes better to the are good to find. Longevity is one of from the IFA.Opportunity World Magazine national and international benefit of all the richest blessings of the franchise strongly recommends a visit to next year’s consumers, customers, franchise owners, community. People stay in it to win it Convention as well as a visit to franchise. and franchise development professionals. for years, decades, and for many even for org for updates on all post-convention We sincerely look forward to meeting a lifetime. They create and pour passion details. Attendees even have the option to again in 2013. 14Opportunity World • March-April 2012 www.OpportunityWorld.com


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